Several times a year, the greatest creators of fashion, those who really throw the trends , show their latest collections to the world. Paris, London, Milan, New York for a week become the capital of fashion. Find out everything there is to know about fashion shows and follow the instructions in this mysterious and fascinating world!

What is a show?

It is the presentation of a collection journalists buyers and customers. We present new models are launched and new trends .

What You Need to Know About Fashion Week

The fashion and its creators live in a universe space-time part, and parades of fashion are always ahead of the reality. So, in September-October are presented in the following spring collections and the collections come out from February to March the following winter. The four major cities of fashion organize, therefore, their “fashion weeks” as set out in precise periods, which remain more or less the same from year to year. The order is always the same: New York, London, Milan, Paris. Of course, the fashion weeks never occur simultaneously, but one after another, to allow journalists and customers around the world to attend all parades.

Alta Fashion

To understand the difference between the two types of fashion shows , know that the ready-to-wear is a collection which follows the standard rules. The ‘ high fashion , however, creates original and unique clothes. In Paris, only about thirty of fashion houses offering collections of high fashion , twice a year, while those dealing with ready-to-wear are endless! The parades of high couture , the real works of art, are reserved to a restricted clientele and are used primarily to maintain an image of luxury brands in the world. The parades of ready-to-wear collections are characterized by larger, which are then distributed in stores, and is intended for a wider customer base.

fashion-show

How does a fashion show ?

* In general, the shows are organized in specially and the models paraded on stage. But, increasingly, the creators chose the strange places (industrial buildings), historical (museums) or atypical. The decoration and the magic of the setting play an important role in the success of the parade .
* Typically, a parade begins late (half an hour). When it starts, it gives off a real show. We attach great importance to the music and lighting. The models paraded on stage and present models.
* Typically, a parade ends with a wedding dress, the highlight of the collection. In the end, all the models back on stage, followed by the designer who greets the room.
* After the show, the press and VIP’s have a chance to meet the designer backstage!

The audience of fashion shows

A parade is a social event in its own right. Star, actresses, businessmen, journalists. All come together to watch the show, but also to show off! The layout is organized according to specific rules: the personality more important than sitting in the first row (the star of the moment, the big fashion editors) to the merely curious relegated to the back rows. Not to mention the photographers all around the stage.