In 1912 appeared the first ‘bra’ of history, even if Vogue, in 1907, had already published a worthy prototype of the famous instrument cups. In the ’50s boom: ‘Very Secret’ gives all women a face pin-up.

It is one of the tools most seductive loved by women and men: an irresistible object of desire, perfect accessory to attract attention, useful item of clothing. There are many definitions that can fit like a glove to the bra, which has certainly marked a milestone in the world of lingerie for women. And this year the sexy-cups are celebrating 100 years of life. The ‘bra’, as it was called at one time, has not undergone significant changes in its century of existence, remaining more or less similar in shape. The Brassiere, as we know it today, was born overseas in 1912, although a first example already appeared in Vogue magazine in 1907.

That of 1912, however, was a true revolution that marked the end of the bodice opening the doors to the new tool of seduction. According to ancient chronicles, in fact, was the young American heiress, Mary Phelps Jacob, who invented the modern bra: “I can not say that the bra will change the world as the steamer of my ancestor, but almost”. The beat of the Phelps Jacob is explained by the fact that his uncle, Robert Fulton, is considered the father of the steamboat. Of course, that the heiress was not an invention by Nobel, but it definitely has revolutionized the concept of women’s underwear. bra The Mary Phelps Jacob was not much from the aesthetic point of view: it was a shoulder to separate the breast by means of two handkerchiefs and bands for newborn.

old-bra

Nothing to do with push up we are used to today, and light years away from bras ‘smart’ recent invention. Yet the uncomfortable accessory was a turning point in clothing for women, even if the idea of the young American took a little ‘time to get a foothold. [Sophia Loren in a scene from the film ‘Yesterday, Today and Tomorrow’, 1963] would be wrong to think that before the Belle ProQuest not have existed tricks to hold the breast, in fact, we can say every era has had its own brassiere: “The ancient Roman used the mammillary – said in a blog completely dedicated to the inventions female, a strip of leather that flattened the breasts in the case of measures that are too bulky or the strophic, who championed the breasts of normal size. breast In the case of too little was used instead of the corset, which highlighted the neckline more minutes. “The Greek athletes, still remembers the site, “brought the antipodes instead, a kind of jacket to wear during sports events.

Always the 70s, however, saw a recovery object bra, so that in France is launched on the market the first model seamless, welded and stitched in all its parts with ultrasound. It is the first step towards an evolution which will know more stops. All 80s are literally flooded with bras declined in many ways and manners, colors and prints, but always with an eye to comfort. And so we come to the Nineties: time remembered for the great invention that has allowed women to all the world to show off enviable Necklines, even in the absence of buxom curves: the Wonderbra in fact, literally the ‘bra Wonderland’, thanks to the push-up gives women almost a size up. In 2007, finally, the bra comes from Australia ‘smart’, with a number of sensors that follow the movement of the breast vibrating movements. It is a way to forget the ‘up and down’ of the cups during the race definitely like both men, but that prevents women from jogging as it should.