You can see it on the runways, on the streets, in offices, in homes, in schools. Conceived in the industrial age, born in response to a specific need of the time, developed capitalist economy, established with the support of great designers and reinvented over and over again to satisfy consumers, the jean was established along its 500 years of existence in the paradigm of modern culture.

According Idea finder, industrial England in the seventeenth century, the jeans began to be used as work clothes thanks to its incomparable endurance. Preventing further that become dirty easily, was dyed with indigo, a dye obtained from plants in the colonies in the Americas and India. With the gold rush in the New World, came the miners and the need for work clothes that does not tear. As it explains Mary Bellis , the partnership formed by the German Levi Strauss, with great business acumen, and Jacob Davis, inventor of the metal rivets on the pockets, gave birth to the traditional denim whose value was $ 1.25. Levis resistance was immortalized in the image of two horses pulling a jean on both sides that was in the first labels sewn into the garment.

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The importance of iconography developed in the twentieth century, gave a new opportunity to jeans. Chosen by American youth to be different from adults and with the support of the film industry and music, jeans entered schools and leisure spaces, according to Levi Strauss & Co . opening of new market segments led to the launch of brands like Lee and Wranglers eager to enter the competition.

According Jeans and Accessories, reinvented by the hippie movement in the 70s, the denim jumped 80 gateways in the hands of designers like Sergio Valente, Jordache and Calvin Klein. In twenty-first century, says Birgit Lohmann , brands such as Dior, Chanel, Tommy Hilfiger and Gap relocated to jeans with high fashion while still spreads its use in the daily lives of men and women.