Toxins and catastrophic conditions of production companies working to ensure that the joy of shopping still never passes.
The Germans buy 5.97 billion garments a year, or 70 for each. 80 billion pieces of clothing there are worldwide. Greenpeace has reported and equal to the fact that many of them contain toxins. The toxic chemicals with which they were treated reach, into the groundwater. There are just too many clothes in the world to be washed too often and too quickly discarded. So buy anything. This paradox must also H & M work. The Swedes want the customers to buy more and more faster, the only way to grow the sales. But they also realize that they must do something.
When you think of child labor, chemicals and burned factory workers lose, at the end of the pleasure of shopping. So what does H & M for the environment and buy large quantities of organic cotton. Most recently, the company takes their old clothes for recycling. Ensure the customer receives a credit in order to buy new things. The designer Elisabeth thinks their project “Until it falls away from me,” finish what H & M is only the first step. You can bring old clothes and make them new. She has just received a price for.
Provocation
appeared as late November the new issue of Interview magazine, had been hoped determined little more attention. After all, we see Naomi Campbell and Kate Moss on the cover naked! Although the two are shown only from the head to the belly and a large part of Kate’s body is covered by the Naomi whose breasts but can be clearly seen. Very round and they are very smooth, just like the faces of the models. Here’s one 38 and the other 42 years old. So excited right has anyone on the cover, however. Breasts and a bit too much Photoshop? Oh, but everything was already there. Once you become used to it. To the fashion today to attract attention, it takes more than that something never seen before. A moment of confusion. Just as he was in the Brigitte in January 2010 experienced.
Time the magazine had titled “Without Models” promised that from now on only to show normal women. With wrinkles and bacon rolls and tooth gaps and all the other stains that are usually retouched. Of course, the women depicted still saw very pretty, but the marketing strategy worked: the edition of Brigitte rose. The only problem was that after three years, readers have also used it. In the fall, the magazine ended the project.
Provoked was this year elsewhere. H & M advertised in May for bikini collection with a model whose tanned skin resembled that of a Brainchildren. The British department store Harvey Nichols showed in June under the slogan “Try to contain your excitement” models who enuresis because of their anticipation of the sale. And German Vogue published an editorial in October, in which the model was presented with a plastic bag as homeless. has taken to the extreme the whole Chanel. For the women’s fragrance “Chanel No. 5″ advertises no woman and no staged as a woman, but Brad Pitt. With his five-day beard, the actor stands in front of a gray wall and breathed as sounding sentences. Every journey comes to an end, but we go on.
The world turns and we turn with it.” Clever is not it. The fact that Brad Pitt promoting a women’s fragrance, seems marketing effect to be enough. computer tell me what i like just has to be online by Muji looked at a small rolling suitcase and looking at Style bop for black boots, there appear other sites suddenly Ads on – with small rolling luggage from Muji and black boots from Style bop. “Oh, look, exactly what I wanted!”, You think. Until you realize that you’ve already fallen on Google Analytic a software that monitors every move on the Internet and reacts instantly with tailored advertising.
For online shops is a fine thing. Although one study found that very few people click on the banner displayed in the end, advertising on the Internet, but more noticeable than in other media. Good thing. Man should buy. Much at any time? But how do you get him to do, to do the same in the real world that we offline yet little is see through, seems to make the trade crazy and so repeatedly technical inventions on the market that have the customers and to analyze buying patterns. The Italian company, for example, has just developed Almax mannequins in their eyes small cameras are installed.
Age, sex and nationality of the customer, all can enter the so-called Eye See mannequins with special software and evaluate. In a big shop name called Almax not they found out about the dolls that always come in the afternoon especially many Asians. When they then two Asian sellers placed at the entrance always in the afternoon that revenues increased by twelve percent. At C & A in Sao Paulo trying to analyze the customers not to wait, but to direct normal. Under the title “Fashion Likes” the fashion chain hanger has introduced the show with a display, how many people on Facebook, the garment like this. Especially women, so it is said here, would always want a second opinion. 2014 is “Glass” on the market, developed by Google goggles with built-in camera.
The Diane put the models at their last show already on some prototypes. Less likely to shoot a making-of the show, as in order to increase the acceptance of the unsightly glasses in the fashion world. Would “Glass” actually supported, the dealer could see immediately where the view of the customer when and how long falling and place their goods accordingly. At the end wonders if not all of the technology rather scared If you want to be seen of mannequins? Wear what you like strange Facebook members? With glasses walking around that looks like from the drugstore? The Federal Statistical Office has found that half of Germans today on the Internet buys. The other half is still rather go offline. This influenced his reason.
